CleverCards, a company that specializes in digital employee rewards and recognition programs. CleverCards allows businesses to provide their employees with personalized, digital gift cards and rewards for various achievements or milestones. These digital rewards can be sent and received via a mobile app, making it a convenient way for companies to recognize and incentivize their employees.
Objective & Solution
The challenge was to create a product that made company spending transparent and controllable. We aimed to cut their current tedious bookkeeping process in half by designing and developed an easy-to-use all-in-one interface that allows users to easily manage all their business expenses from one place.
Project Outcomes
Reduced customer support
Customers had access to self-service platform to reduce support requests by 60%
Automated digital documentation
Legal compliance documents were able to be uploaded by the customer
Flexible solutions
Created flexible card payment and incentive delivery solutions
The new onboarding and the buyer journey within the portal including the payment flow was a good success - thank you for your support in the run up. Your UX work made our lives and more importantly our customers lives way easier!
Deliverables
The following are some of the deliverables that were created for this project.
Content Strategy
UX Concept
Integrated two product portfolios into an online platform for diverse payouts, involving regulatory and technical analysis, user research, and stakeholder roadmaps, including KYC and KYB.
Content Strategy
Website Architecture
Detailed breakdown of the website's sitemap information hierarchy of individual pages. Allocation of all content types and specific themes and topics cross-site navigation.
Content Strategy
Wireframes
Blueprint for each page which enables all teams to start work in parallel: UI design, copywriting, creating of visual content and web development all know what to do based these schematic
User Experience
Interactive Prototype for User Testing
To validate assumptions made during the concept phase we setup a clickable prototype of the website.
This prototype was used to run rapid user tests with CFOs and HR practitioners.
The feedback we received was implemented and helped improved the design user experience drastically..
Design
UI Design
Created visually appealing and user-friendly interfaces for Clevercards business portal. We focused selecting colors, typography, icons, and arranging elements to provide an intuitive and aesthetically pleasing user experience.
